Multimedia Licensing Contracts: Uses and Rights

Impressive computer-based collections efforts have created storeholds of museum images that are being sought for boundless educational, reference and entertainment opportunities in the new technologies, both because museums contain vast content for these informational products and because there is a general assumption that rights clearance will be easier when approaching one source. But, the decision to license the museum's images for consumer products involves careful evaluation of collections priorities, the best deals and the right technology because limited staff resources are inevitably consumed in producing these ventures. This conference, designed to explore specific museum-based applications and initiatives, is particularly important in gaining knowledge of the present commercial marketplace and an understanding of the developments/initiatives presently underway that may affect the future marketplace.